In filling out my application for the Alliday show, the hardest question was line one:
Business Name: ___________________________
I was stumped. It felt so permanent. I’m the kind of person that will never have a tattoo because I change my mind as often as my shoes. Identity is one of the hardest things there is in creating a business. So, after many days of pondering, second guessing, and doodling, I finally came up with a name. But first, here are a few of the rejects…..
Okie Modern. I liked it, but although I grew up hearing ‘okie’ as a term of endearment, I know it’s historical context has been otherwise. I was also afraid of seeming too western.
Olive Greene. Mostly because it’s my favorite color. I liked this name too, but a good friend advised me to pick something that you could also have the domain name for and this one was already taken.
String Chicken. Cute, but maybe a little too cute. I needed something I could grow with.
In the end I settled on
The logo still needs some work, but I think it’s a name I can grow into. And, as my sister and knitting coach reminded me “you’ve always been a purler”. She taught herself to knit by reading the book I can’t believe I’m knitting. So, when I’d mastered the knitting stitch and she taught me to purl, I looked at her incredulously and exclaimed “I can’t believe I’m purling!”
The name has passed the two week test and I still like it. Who knows, if I get a snazzy logo I may just get it tattooed on my shoulder. (that was a joke, mom.)